There's nothing worse than having bad breath. In fact, it's probably one of the MOST embarrassing problems anyone can have because, when you suffer from bad breath, you make other people feel physically sick!
Seriously.
Bad breath is full of unhealthy (and potentially-dangerous!) chemical compounds. They are all extremely smelly, and combine to produce the odor we recognize as bad breath.
Some of the most common are:
- Hydrogen sulphide, which smells like rotten eggs;
- Methyl mercaptan and skatole, which smell like feces;
- Cadaverine, which smells like corpses;
- Putrescine, which smells like rotten meat; and
- Isovaleric acid, which smells like sweaty feet!
Nice, huh!? That's why people turn away... step back... and cover their nose and mouth when you're near them. You see, even if they think you're the greatest person they ever met, once their brain detects any of the above smells, it recognizes them as a potential source of infection and literally FORCES their body to automatically recoil. In other words: Their brain recognizes your bad breath as a DANGEROUS THREAT to their health and well-being!
So it's little wonder then that, far from being a minor irritation, bad breath can...
- Destroy relationships with family and friends.
- Deny you the opportunity at an exceptional career.
- Cripple your marriage, and turn loved ones away.
- Flatten your confidence and self esteem.
- And even cause severe depression.
In fact, in a survey by the British Dental Association in England, bad breath was rated as the MOST unattractive feature any person could have (followed closely by stale body-odor)!
Think about why that might be so: Even if you have it yourself, do you like to be near other people with bad breath? You might really like them, but the stench can start to get to you after a while. You might try to ignore it... but your brain won't let you.
This is even truer when it comes to dating: Meeting someone of the opposite sex can be intimidating at the best of times but, when you bring bad breath into the equation, and consider the brain's automatic response to it, you might as well get your coat and go home before the date even starts!
The same problem exists in the work-place: Your colleagues might to too polite to say it to your face, but it doesn't mean they don't talk about it behind your back. Consider these very unflattering comments by an office-worker about one of his co-workers who had bad breath:
"This guy at work has the worst case of bad breath ever! It's sooo bad, you'd think he used shit for toothpaste! ... As soon as I walk into the office, it just hits you smack in the face ... Worse, when he's talking, you have to try to slowly back away and hope he won't notice ... or pretend your nose is itchy to block the stench ..."
Could somebody somewhere be saying stuff like that about YOU? It's quite possible... but... even if you haven't heard anything like that before, I'm guessing you don't want to give anyone the opportunity to say it in the future. Most people don't, and that's why a massive industry has built up around "controlling" the problem of bad breath...
In fact, the exact figures involved are astonishing: Americans alone spend nearly $2 billion a year just on toothpaste; nearly $1 billion on mouth-washes and rinses; another $1 billion on toothbrushes and dental floss; and more than $625,000,000 on breath-freshener alone. That's nearly $5 billion dollars each and every year!
But...
While there are some very powerful products on the market that tackle the symptoms of bad breath very effectively, they do little (or nothing) to address the root-cause. The net effect of this is that you have to continue using these products - some cost up to $100.00 a month! - again and again, year after year... forever!
Yet another problem is that, when you look for a solution on the Internet, you find lots (and lots) of very generic (and, frankly, useless) information. For example, one of the top websites that appears in Google when you search for solutions to bad breath specifically recommends "brushing your teeth and flossing every day". While that's great for your teeth, it does almost nothing to address the cause of bad breath. It's also something you ALREADY know you should do anyway... and so, you ALREADY know doesn't get rid of bad breath. In fact, you can have the cleanest teeth on the planet, but still have breath that smells like a dumpster!
To Your Success,
Mark Imris
